Larry Wells, "The Sposorship Guy", says that "Sponsorship is a form of affinity marketing that provides certain rights and benefits to the buyer or sponsor."

When a business owner becomes the sponsor of an event, he/she sets himself/herself up as an expert in their industry.  The business owner will have an opportunity to display their products or services at the Piano Food Fest rather than trying to find someone with whom to share a business card.  The business owner gains credibility as they stand out in the crowd and makes it easier for the attendees who are looking for their products or services to find them.

The Piano Food Fest is a wonderful way for businesses to promote their businesses while building new and existing relationships with customers.  It also gives the sponsor an opportunity to create new business partnerships with complimentary businesses who may have the same target market as you.  These new business partners will not be in competition with each other.

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Because the Piano Food Fest event organizer is busy marketing the event to the sponsor’s target market, the target market will be present when the business owner attends the event.  All the business owner needs to do is to prepare for the Piano Food Fest by bringing their own marketing materials, signs, and product displays.  If the sponsor offers a drawing or giveaway, he/she can create a new lead generation system by collecting e-mail addresses or business cards.

The sponsor can participate in the advertising opportunities in the Piano Food Fest event program book and gain brand recognition, by including their logo in the program and /or placing an item in the gift bag which the attendees will receive.

When the sponsor provides a giveaway or even samples or trial offers of his/her products at the Piano Food Fest, the sponsor gets the attendee’s attention and increases his/her chances of gaining a new customer.

Because the sponsor will have access to potential customers that are in their target market when they sponsor the Piano Food Fest, it is a wiser use of their marketing funds than advertising in a well- known publication.  It will cost less money and will give a greater return on the investment spent on the sponsorship of the Piano Food Fest.

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If you are an artist, crafts person, or food vendor and would like to rent space, please request a booth and pay the fee to the right of the photo.  The spaces available are at entrance, corner, and middle spaces.  First come, first served!  Please return completed and signed application to G. Cavanaugh at rikcms401@gmail.com.

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